Work · Case studies
The work.
Up top: the five case studies I'd put in front of anyone, in the order I'd want them read. Precocity is the big one. Below that, the rest of the archive, a paragraph each.
01Start here
2016 — Present · Director of UX → CXO · Built the practice
Precocity — the ten‑year build.
I joined Precocity as its first UX hire. Ten years later the practice leads every engagement, carries a multimillion-dollar book of business, and got me from Director of UX to Chief Experience Officer.
Precocity could build almost anything. What it couldn't yet do was prove it was building the right thing.
02
Speakeazy — the tool that should have existed.
AI-native dialogue attribution and character analysis for audiobook narrators. I went looking for a tool to do the unpaid prep, found that none existed, and built one myself — three abandoned prototypes, a two-week ground-up rewrite, launched to real users in January 2026.
03
A global automaker — testing like an outsider.
A global automaker famous for quality realized the tech industry was beating it on exactly that. Over 17 studies and 3,500 hours of testing, I built and ran an independent usability practice for them, one they eventually liked enough to bring in-house.
04
Porte — tested before a line of code.
Populous's first mobile-only bank had to stand out in a saturated market, for a generation it had never designed for. We researched and tested every layer — app, card, mailer, brand — before a line of code was written, and shipped a 1.0 that earned 4.8 stars.
05
A major insurance broker — when white-glove met scale.
A major insurance broker's white-glove service was cracking under its own growth, and the data that could explain why was locked inside Salesforce. I led the service-design engagement that diagnosed the breakdown, freed the data, and handed leadership a KPI-tied roadmap they backed in full.
The wider archive
Everything else.
Shipped100+
Shown here29
Clients20
Span2000–2026
AR / sales
GarageVision — seeing the door on your house
An AR app composites a custom garage door onto a customer's home in real time, with live pricing.
view projectCreative / games
American Heart Association — gamifying stroke awareness
Nog, an animated-brain game suite for F.A.S.T. — built in ~8 months, then extended to a Spanish R.A.P.I.D.O. edition.
view projectUX legal expert witness
Match — FTC vs. Match RE: Subscription cancelation
700 hours of work, 200 usability studies, and 300-plus pages of reports, all of it built to hold up at trial.
Data & viz
Neiman Marcus — Flashboard, real-time sales analytics
Consolidated siloed enterprise data into a responsive tool — drill-down to a single SKU at a single store.
Product redesign
Crash Champions — halving CSR call time
The Hyperdrive redesign cut call time 50% — doubling call-center capacity — and ended mis-assigned vehicles.
Design system
Deloitte — a dashboard platform in two weeks
Hi-fi prototype and a reusable style guide in 14 days — then the baseline for other Deloitte platforms.
AR / MR
NOKIA — troubleshooting hardware through a HUD
A MS Hololens proof of concept identified faulty hardware in unfamiliar rooms and guided just-in-time repairs.
Usability research
Global automaker — catching the flaw that left cars unlocked
Real-world testing caught a return-flow defect that would've left every car unlocked after use.
The rest, by discipline.
Research & testing
4Global automaker — an accident app for people in distress
A usability study surfaced dealbreaker limitations and the fixes to make it usable under stress.
Global automaker — programming a mirror, in a real car
In-vehicle testing of a full-display rearview mirror produced clearer controls, icons, and sunlight visibility.
Global automaker — why a companion app wasn't catching on
A usability study pinpointed the onboarding and IA fixes to lift the companion app's adoption.
Mobility company — touchscreen controls for power wheelchairs
Live-intercept surveys and two usability rounds (21 users) at the Dallas & LA Abilities Expos validated a touchscreen for Group 2–3 users.
Product & platform
7Generational — DealForce, the next-gen M&A platform
Business-model-canvas work defined the MVP and a roadmap for a best-in-class deal platform.
OpenSolovis — 'what-if' modeling for asset managers
An app to stack unlimited scenarios with live-redrawing charts and a client presentation mode.
OpenHKS — finding people across 24 offices
A PoC freed resourcing from a finance-only ERP, letting PMs find and plan talent worldwide.
Milestone — paper onboarding, digitized
A bespoke portal automated onboarding and gave HR and execs real-time performance dashboards.
Success Group Int'l — consolidating a fractured platform
A 6-week MVP definition and phased roadmap cut IT complexity and support costs.
Success Group Int'l — a sales scoreboard worth trusting
Redesign cut data-entry errors and maintenance costs, raising admin and subscriber satisfaction.
FanPlan — a marketing concept made real
A 3-week discovery sprint defined personas, IA, and full customer + admin prototypes.
Immersive
2NOKIA — just-in-time training for field techs
Mobile AR tutorials cut training and install time for contractors with little prior experience.
RetailGIS — walking a store before it's built
Turned existing 2D store schematics into multi-user VR walkthroughs in the Meta Quest.
Systems & interface
3Solovis — fixing the nav users got lost in
Tree-tested IA and usability-validated navigation lifted adoption and engagement.
OpenDeloitte — an acquired app, brought up to standard
A ~4-week uplift aligned a newly-acquired product to brand and fixed its weakest flows.
YPO — standardizing how leaders run forums
A native iOS/Android app for forum moderators, launched at the 2018 Global Leadership Conference.
Growth & brand
5CollateralEdge — research when they asked for a website
Insights and a journey map became the brand and site that pre-empted buyers' questions and doubts.
OpenCDC Small Business Finance — a mission lender's site that converts
A research-led, CTA-driven redesign lifted traffic, engagement, and conversions for an SMB lender.
OpenREdibs (now SellWhenever) — launching a novel real-estate model
Full brand, site, and portals plus a marketing strategy that improved agent conversion.
YPO — smoothing the path to membership
Hotjar and 1:1 research drove content and funnel fixes that sustained higher application rates.
YPO — a member portal worth returning to
Continuous-improvement UX work lifted engagement across a global member portal.