Design practice, built from scratch. Now in the AI era.
I shipped Speakeazy solo, live to real users since January 2026, while running design practice as CXO at Precocity, on top of years earlier standing up practice at four startups and two agencies.

Selected work
Precocity — the ten-year build
CXO · 2016–presentFirst design hire; grew the practice over a decade from a two-person discipline into the team that ships against eight-figure enterprise contracts. The load-bearing case on the site.
Speakeazy — the tool that should have existed
Founder · 2025–presentAI-native dialogue attribution and character analysis for audiobook narrators. Built solo; live to real users since January 2026.
A global automaker — testing like an outsider
Director of UX · 2017–2022Built and led the independent, bias-free usability practice that the automaker brought in-house: 17 studies, 3,500 hours of testing.
Building now
Writing
The Truth About Simplicity: Why Clarity Beats the Buzzword.
Q1 2026"Keep it simple" is the most overused advice in design. Clarity is what you actually want — and it's harder.
Only You Can Prevent Dumpster Fires.
Q1 2026A design ethics manifesto in five parts. The fires are preventable. The choice to prevent them is yours.
Human-Centered, Robot-Driven: Ethical Considerations for ML in Design.
Q1 2023Bias, transparency, accountability — and why ethical AI in design is your problem, not someone else's.
About
I'm Brandon. I've spent years building and running design practices: at four startups, two agencies, a senior consulting run, and at Precocity for the last decade. I've shipped Speakeazy, FORGE, and a handful of smaller AI-era tools as their solo builder. I write here periodically. I'm based in Dallas, and I'm still in the tools every week.
More about meContact
Everything above is the argument. This is the address.
brandon@uxward.comA direct line, read daily.