The Billion Dollar Idea
I had a billion-dollar idea at lunch today: Mouse-over to buy. © ™ Patent-pending. Think about it — no more clicking needed!
Use-case:
Sarah visits Zappos.com (she’s already logged in from her last session — cookies FTW).
Sarah sees some shoes she likes and hovers over them to see the enlarged image.
BAM! Sarah just bought some shoes! Conversion without clicking! © ™
Sarah sees a featured dress off to the right…
BAM! Another sale before she’s even clicked the picture!
…2 days later…
Sarah gets an entire UPS truck dumped at her door and a bill for $55,324.69. (shipping was gratis, of course, Sarah moused over Amazon Prime at some point).
Zappos.com sees a spike of sales the first week dwarfing everything they’ve ever sold ever and goes down in the Guinness Book of World Records for the largest online sales numbers in history.
For some reason, this generates a TON of free press as well.
The end.
Really — that’s the end. No need to think about anything else after that.