Work · The selected slate
The work, arranged by what it proves.
The curated set up top: the ones I most stand behind, arranged by what they prove, not when they shipped. The Precocity build is the load-bearing one. Below it, the wider archive: the fuller body of work, in brief.
01Hero of the slate
2016 — Present · Director of UX → CXO · Built the practice
Precocity — the ten‑year build.
Joining as Precocity's first-ever UX hire, I built the practice, made it the tip of the spear on every engagement, a multimillion-dollar book of business, and a path from Director of UX to Chief Experience Officer.
Precocity could build almost anything. What it couldn't yet do was prove it was building the right thing.
02
Speakeazy — the tool that should have existed.
AI-native dialogue attribution and character analysis for audiobook narrators. I went looking for a tool to do the unpaid prep, found that none existed, and built one myself — three abandoned prototypes, a two-week ground-up rewrite, launched to real users in January 2026.
03
A global automaker — testing like an outsider.
Celebrated for their quality and standards, a global automaker realized it was losing to the tech industry on both fronts. Across 17 studies and 3,500 hours of testing, I built and led the independent, bias-free usability practice that turned guesswork into a closed-loop design process they found so valuable they brought it all in-house.
04
Porte — tested before a line of code.
Populous's first mobile-only bank had to stand out in a saturated market, for a generation it had never designed for. We researched and tested every layer — app, card, mailer, brand — before a line of code was written, and shipped a 1.0 that earned 4.8 stars.
05
A major insurance broker — when white-glove met scale.
A major insurance broker's white-glove service was cracking under its own growth, and the data that could explain why was locked inside Salesforce. I led the service-design engagement that diagnosed the breakdown, freed the data, and handed leadership a KPI-tied roadmap they backed in full.
The wider archive
The years, in brief.
Shipped100+
Shown here29
Clients20
Span2000–2026
AR / sales
GarageVision — seeing the door on your house
An AR app composites a custom garage door onto a customer's home in real time, with live pricing.
view projectCreative / games
American Heart Association — gamifying stroke awareness
Nog, an animated-brain game suite for F.A.S.T. — built in ~8 months, then extended to a Spanish R.A.P.I.D.O. edition.
view projectUX legal expert witness
Match — FTC vs. Match RE: Subscription cancelation
Seven-hundred hours. Two-hundred usability studies. Over three-hundred pages in reports. A case fit for trial.
Data & viz
Neiman Marcus — Flashboard, real-time sales analytics
Consolidated siloed enterprise data into a responsive tool — drill-down to a single SKU at a single store.
Product redesign
Crash Champions — halving CSR call time
The Hyperdrive redesign cut call time 50% — doubling call-center capacity — and ended mis-assigned vehicles.
Design system
Deloitte — a dashboard platform in two weeks
Hi-fi prototype and a reusable style guide in 14 days — then the baseline for other Deloitte platforms.
AR / MR
NOKIA — troubleshooting hardware through a HUD
A MS Hololens proof of concept identified faulty hardware in unfamiliar rooms and guided just-in-time repairs.
Usability research
Global automaker — catching the flaw that left cars unlocked
Real-world testing caught a return-flow defect that would've left every car unlocked after use.
The rest, by discipline.
Research & testing
4Global automaker — an accident app for people in distress
A usability study surfaced dealbreaker limitations and the fixes to make it usable under stress.
Global automaker — programming a mirror, in a real car
In-vehicle testing of a full-display rearview mirror produced clearer controls, icons, and sunlight visibility.
Global automaker — why a companion app wasn't catching on
A usability study pinpointed the onboarding and IA fixes to lift the companion app's adoption.
Mobility company — touchscreen controls for power wheelchairs
Live-intercept surveys and two usability rounds (21 users) at the Dallas & LA Abilities Expos validated a touchscreen for Group 2–3 users.
Product & platform
7Generational — DealForce, the next-gen M&A platform
Business-model-canvas work defined the MVP and a roadmap for a best-in-class deal platform.
OpenSolovis — 'what-if' modeling for asset managers
An app to stack unlimited scenarios with live-redrawing charts and a client presentation mode.
OpenHKS — finding people across 24 offices
A PoC freed resourcing from a finance-only ERP, letting PMs find and plan talent worldwide.
Milestone — paper onboarding, digitized
A bespoke portal automated onboarding and gave HR and execs real-time performance dashboards.
Success Group Int'l — consolidating a fractured platform
A 6-week MVP definition and phased roadmap cut IT complexity and support costs.
Success Group Int'l — a sales scoreboard worth trusting
Redesign cut data-entry errors and maintenance costs, raising admin and subscriber satisfaction.
FanPlan — a marketing concept made real
A 3-week discovery sprint defined personas, IA, and full customer + admin prototypes.
Immersive
2NOKIA — just-in-time training for field techs
Mobile AR tutorials cut training and install time for contractors with little prior experience.
RetailGIS — walking a store before it's built
Turned existing 2D store schematics into multi-user VR walkthroughs in the Meta Quest.
Systems & interface
3Solovis — fixing the nav users got lost in
Tree-tested IA and usability-validated navigation lifted adoption and engagement.
OpenDeloitte — an acquired app, brought up to standard
A ~4-week uplift aligned a newly-acquired product to brand and fixed its weakest flows.
YPO — standardizing how leaders run forums
A native iOS/Android app for forum moderators, launched at the 2018 Global Leadership Conference.
Growth & brand
5CollateralEdge — research when they asked for a website
Insights and a journey map became the brand and site that pre-empted buyers' questions and doubts.
OpenCDC Small Business Finance — a mission lender's site that converts
A research-led, CTA-driven redesign lifted traffic, engagement, and conversions for an SMB lender.
OpenREdibs (now SellWhenever) — launching a novel real-estate model
Full brand, site, and portals plus a marketing strategy that improved agent conversion.
YPO — smoothing the path to membership
Hotjar and 1:1 research drove content and funnel fixes that sustained higher application rates.
YPO — a member portal worth returning to
Continuous-improvement UX work lifted engagement across a global member portal.